TOKYO, JAPAN — The Trust & Safety Association (JTSA), acting as the secretariat for the inception of the Japan Anti-Scam Alliance (JASA), is pleased to announce that TikTok Japan has officially agreed to join JASA as a supporting partner (observer).
JASA, launched on June 1, 2026, is a neutral, non-profit collaborative platform established to dismantle the increasingly sophisticated and automated infrastructure of online scams (covering touchpoints, illicit redirection, and payment systems). Rather than focusing on individual platforms, JASA drives a unified One-Team defense by breaking down silos among telecom carriers, ad networks, financial institutions, cybersecurity firms, and regulatory ministries. With TikTok Japan joining as a supporting partner (observer), JASA is expected to broaden the scope of its efforts to combat online scams in Japan.
■ Background and Strategic Objectives
Modern online threats, such as financial and investment scams via fraudulent advertising or social engineering, seamlessly migrate across state borders and various platform boundaries.
To combat these highly structured criminal operations, it is important to foster cross-sector discussions on online scam prevention rather than relying on isolated organizational defenses.
Moving forward, JASA will integrate its domestic operations with international counter-scam infrastructures, including the Global Signal Exchange (GSE) and the Global Anti-Scam Alliance (GASA), while maintaining close alignment with Japan’s core organizations such as the Japan Cybercrime Control Center (JC3) and the Japan Interactive Advertising Association (JIAA). As an Observer Sponsor, TikTok Japan is expected to help advance the following activities through its participation in ongoing discussions and insight exchange on online scam countermeasures:
- Sharing threat trends and key challenges related to online scams
- Exchanging cross-industry insights on fake advertisements, impersonation, and fraudulent redirection
- Participating in awareness-building activities aimed at protecting users
JASA will present the coalition’s initial milestones and official kickoff at the upcoming “Anti-Scam Conference Japan 2026,” scheduled to take place on Wednesday, August 26, 2026, at the Google Tokyo Office in Shibuya.
■ Voice from TikTok Japan
Lucy Chesterton, Head of Regional Partnerships, Trust & Safety, TikTok
Fraud and scams are becoming increasingly sophisticated, making cross-sector collaboration more important than ever. We are honored to join JASA and contribute to collective efforts in Japan to address these evolving threats.
■ Voice from Trust & Safety Association (JTSA)
Online scams are no longer a threat that any single company or industry can tackle alone. By welcoming TikTok Japan as a supporting partner (observer), we believe the scope of discussions around user protection and online safety will expand even further. By bringing together the knowledge of relevant stakeholders, we will continue advancing cross-industry efforts to combat online scams.”
■ About the Trust & Safety Association (JTSA)
Established in January 2025, JTSA serves as Japan’s community of trust and safety practitioners dedicated to ensuring user safety across digital platforms. Operating on a strictly non-profit and neutral basis, JTSA manages the administrative and operational governance for the scalable expansion of JASA.
■ About TikTok
TikTok is a leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include Berlin, Dubai, Dublin, Jakarta, London, Mexico City, New York, Paris, Sao Paulo, San Jose, Seoul, Sydney, and Tokyo.
